A Marketing Academy for Small Business Owners
Learn How Marketing Actually Works So You Can Make Smart Business Decisions
She Builds Funnels Academy teaches business owners and service providers how funnels, messaging, email, automation, and AI work together so you can evaluate work, hire intelligently, and stop guessing.
Understand Funnels // Clarify Messaging // Build Systems // Design Automation // Use AI Strategically // Make Confident Decisions //
You’ve Built a Business…But You Don’t Fully Understand Your Marketing System Yet.
✅❌You’re generating leads and making sales, but let’s be brutally honest:
❌ You’re executing marketing tasks without a clear system behind them
❌ You’re repeating work because you don’t know what should be automated
❌ Your funnels kind of work, but you can’t confidently explain why
❌ You’re making decisions based on advice, not understanding
Sound familiar? 🫣
That’s not a hustle problem.
It’s not a motivation problem.
And it’s not a tool problem.
It’s an education gap.
Most business owners were never taught:
✅ What funnels are supposed to do
✅ How email actually supports sales
✅ How automation fits into the picture
✅ How to use AI without outsourcing their thinking
That gap is what keeps smart people stuck second-guessing.
The She Builds Funnels Academy exists to close that gap.
The Smarter Way to Understand Marketing
Learn the Strategy, Systems, and AI Behind Marketing That Actually Works
Most people experience marketing as a collection of tasks.
Posts to write.
Emails to send.
Funnels to “set up.”
But marketing only works when you understand how strategy, systems, and automation work together.
That’s what we teach inside the She Builds Funnels Academy.
What You Learn Inside the Academy:
✔️ Marketing Strategy – Learn how to think about funnels, messaging, and growth before touching tools.
✔️ Systems Thinking – Understand how funnels, email, and automation connect and where things break.
✔️ AI as Leverage – Use AI to research, outline, analyze, and improve without outsourcing your thinking.
✔️ Decision-Making Frameworks – Learn how to evaluate advice, tools, and tactics with confidence.
This isn’t just about implementation.
It’s about understanding how marketing actually works so you can evaluate performance, hire intelligently, and stop guessing about your marketing strategy.
If I could give her 10 stars I most definitely would. Morgan is truly an expert in what she does without question, and her quality of work fully speaks for itself. She’s helped me curate, design, and launch my website and I couldn’t be more than happy working with her. She would present ideas and suggestions I never thought of and it only elevated my brand and experience with her. She’s a go-to pro for sure and I highly recommend her for your business/system launch needs. Thank you so much Morgan!!
– Kimberly Green @beautekimistry
Before working with Morgan, I was struggling with setting up email automation for the launch of my software company.I tried doing it myself but was getting burned out from the learning curve. After speaking with Morgan and going through her onboarding process, I knew that it was better to get a professional for my ease of mind. She was amazing, understanding, patient, and delivered flawless work.
– Alexa Chamberlain , @funnelgy
introducing the she builds funnels academy
What’s Included Inside the Academy
Choose Your Learning Path
Level 1: Foundations
Marketing Basics Every Business Owner Should Understand
This level teaches you how marketing actually works
WHAT YOU’LL LEARN:
What funnels are and what they’re actually responsible for
How people move from finding you to buying from you
The role of content, email, and sales pages
How to know what to say before you write anything
How to use AI to research and outline instead of guessing
By the end of this level, you can:
✔ Make clear marketing decisions
✔ Evaluate marketing deliverables without feeling lost
✔ Understand what’s happening in your business
Level 2: Systems
How All of Your Marketing Pieces Work Together
This level teaches you how to connect ideas into functional systems.
WHAT YOU’LL LEARN:
How content, email, funnels, and ads connect
What should be automated and what shouldn’t
How email sequences are supposed to function
How to identify broken tech and misaligned tools
How to use AI to map and improve systems
By the end of this level, you can:
✔ See where things break
✔ Understand how systems should flow
✔ Stop duct-taping tools together
Level 3: Optimization
How to Evaluate, Improve, and Scale Marketing
This level teaches you how to evaluate and improve marketing performance.
WHAT YOU’LL LEARN:
What metrics actually matter (and which don’t)
How to evaluate funnels, emails, and campaigns
How to identify underperforming campaigns
How to use AI to analyze patterns and performance
How to improve results without starting over
By the end of this level, you can:
✔ Make confident scaling decisions
✔ Know when to fix vs rebuild
✔ Evaluate advice without guessing
How Learning Inside the Academy Works
01.
Identify Where You Are
You’ll start by clarifying your experience level and how you plan to use what you learn, whether you’re new, serving clients, or running a business.
02.
Learn the System
Move through a structured curriculum covering funnels, messaging, email, automation, AI, and decision-making.
03.
Apply With Confidence
Use what you learn to:
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Hire intelligently
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Make better campaign decisions
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Stop relying on guesswork
meet the founder
Hi, I’m Morgan B. Cash
Your Plug for Marketing Game
She Builds Funnels was founded after years of parterning with clients as a systems-obsessed marketing strategist building multiple six-figure funnels, campaigns, and automation.
After designing systems, fixing broken funnels, and watching business owners outsource decisions they didn’t actually understand, I realized a HUGE problem:
Most businesses weren’t failing because they lacked tools, resources or the right people on their team.
They were “failing” because the owners lacked the necessary education to make the right decisions.
She Builds Funnels was created to close that gap.
This platform isn’t about creating “marketers.”
It’s about creating capable business owners who can make smart decisions.